A One-Page Monthly Marketing Plan for Restaurants
A realistic monthly marketing rhythm for busy restaurant owners — what to do each week, and what to skip.
5 min read · October 25, 2026
You don’t need a big budget or a full-time marketer to market a restaurant well. You need a simple rhythm you can actually keep. Here’s a one-page plan that fits around service.
Before the month starts (30 minutes)
- Pick one goal: fill a slow night, launch a seasonal dish, grow catering, or grow your email list.
- Note dates that matter: holidays, local events, school breaks.
- Choose one simple offer or story to build the month around.
Week 1: Foundations
Check your Google Business Profile hours and links, update menu prices online, and make sure your website’s ordering button works.
Week 2: Show up
Post two or three times: one dish spotlight, one behind-the-scenes or team post, and one about your monthly goal. Reply to any new reviews.
Week 3: Campaign
Run your one campaign across social, a Google post and an email to your list. Keep the message identical everywhere so it sticks.
Week 4: Review
What got the most response? What did guests mention? Note one thing to repeat and one to drop next month.
What to skip
- Chasing every new platform at once.
- Daily posting if it means burning out in two weeks.
- Discounts you can’t sustain.